Private equity firm Piper has invested £11 million into Bloom & Wild, the online flower delivery business.
Bloom & Wild was founded in 2013 by Aron Gelbard and Ben Stanway. It delivers flowers in boxes that can fit through letterboxes, meaning that the recipient does not have to be at home to take delivery.
So far it has delivered more than 50 million flowers to customers in the UK, France and Germany. Business revenue has doubled every year for the past two years and is set to do so again this year.
The investment by Piper will enable Bloom & Wild to expand further both in the UK and in Europe. Piper’s investment is supported by existing angel investors, MMC Ventures and Burda Principal Investments.
Jax Unsworth of Piper, who will be joining the Bloom & Wild board, said: “The global flower gifting market is ripe for disruption and we believe Bloom & Wild’s proposition ticks all the boxes for both gifters and receivers. Aron has built an outstanding senior management team to propel the business through the next stage of growth and ensure the brand continues to be market leading on all fronts.”
Aron Gelbard, Co-founder of Bloom & Wild, added: “The Piper team have long been supporters of our business and have always sought to help us on our journey. Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand, both in the UK and Europe.”