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  • 3i acquires Dutch shampoo firm Royal Sanders

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    3i acquires Dutch shampoo firm Royal Sanders

  • Private equity firm 3i has acquired Royal Sanders, which makes personal care products, from Dutch private equity firm Egeria.


    Royal Sanders manufactures shampoo, bath and shower gels, body lotions and hand wash which it sells through private label, contract manufacturing and own brands including Van Gils, Sanicur and Odorex.


    Its biggest markets are Belgium, Holland, Luxembourg, Germany and UK.


    The business employs 350 employees at two manufacturing plants in Preston in the UK and in Vlijmen in Holland.


    Royal Sanders has grown its sales at a compound annual rate of 13% over the past ten years and currently has a turnover of around €150 million (£132.8 million).


    3i plans to pursue a buy-and-build strategy for the business in order to drive international growth.


    Pieter de Jong, Partner at 3i Benelux, said: “Royal Sanders has enjoyed strong organic growth in recent years and is now ready to drive consolidation in a fragmented industry. We see multiple potential buy-and-build opportunities across geographies and are very excited to be working with the management team to support them in this next phase of growth.”


    Bart Hullegie, CEO of Royal Sanders, added: “We are delighted to be partnering with 3i. It has extensive experience in buy-and-build in private label, for example through its investment in European soft drinks bottler Refresco, and in growing companies internationally through its network of valuable industry experts in the consumer sector.”


  • 12/02/2018

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