US private equity firm Advent International has acquired Williams Lea Tag, a marketing and communications services provider, from Deutsche Post DHL Group.
Williams Lea Tag was founded in 1820 as a financial printing business, and has since expanded into a global organisation which provides marketing solutions such as creative production and business process outsourcing to large brands.
The business is based in London and has a presence in 195 cities in 40 countries.
Andy Dawson, Managing Director at Advent International, said, “We see great further growth potential in Williams Lea Tag on a global scale. Advent will support the company through targeted investment in people, technology, and systems and to strengthen its customer proposition and help its clients to realise the true potential of their brands. Advent’s expertise in executing complex carve-outs combined with our deep sector experience will ensure Williams Lea Tag’s transition to an independent company is smooth and will put it on a solid foundation from which it can grow and prosper.”
Advent International has invested in over 325 private equity transactions in 41 countries and has €37 billion in assets under management.