Private equity firm Apiary Capital has invested in Roar Techmedia, a trade exhibitions organiser.
The investment will be used to fund the acquisition by Roar Techmedia of a portfolio of events from Prysm Media Group. The events are focussed on the healthcare, environmental and marketing technology sectors and include brands such as RWM, Naidex and Call & Contact Centre Expo.
Roar Techmedia is Apiary Capital’s fourth investment from its debut fund. The business was founded by Duncan Kirk and has a track record of having launched, grown and developed a significant number of trade shows.
Duncan Kirk, CEO of Roar Techmedia, said: “The healthcare, environmental and B2B marketing sectors are not only growing rapidly in terms of investment, but are also high on the public agenda. The potential to revolutionise these events not only in the UK, but also internationally, is significant.”
Dan Adler, Partner at Apiary Capital, added: “Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach. The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling proposition for us.”