BGF, formerly known as the Business Growth Fund, has invested £6.3 million in Dianomi, a native content marketing platform used by financial advertisers and publishers.
Dianomi’s proprietary technology platform matches sponsored content with relevant audiences in business publications such as Reuters, MarketWatch and MSN.
The company’s turnover has more than trebled in the past two years as major organisations such as governments and financial institutions have increasingly recognised the value of curated, relevant advertising content amid growing concerns over clickbait and fake news.
The business will use the new funding to drive expansion in North America, Germany and the APAC region and increase its sales and data analyst teams.
Dianomi has appointed Mike Kelly, CEO of KNV, as non-executive Chair. Following BGF's investment, growth capital firm Beringea, which supported Dianomi through its earlier stage growth, will now exit the company.
Rupert Hodson, co-founder and CEO of Dianomi, said: “Dianomi has become a major player in the native ad space because we provide marketers with the native trifecta of context, brand safety and scale and publishers with the content that’s most relevant to their readers. The investment from BGF will help us address the growing demand for Dianomi’s current products and new products and help us to expand in new markets.”
Matt Singh, an investor at BGF, added: “Dianomi’s platform has significant relevance in the current digital climate. Its proposition – helping companies build trust and audience engagement whilst safeguarding brand value – has resonated with major organisations. There is huge potential to build on this over the longer-term. Rupert, Raphael and Cabell have put in place a highly scalable model, which is well placed to deliver further value as the company expands internationally.”