Private equity firm Cinven has invested in RTB House, a digital advertising technology business.
RTB House was established in 2012 and uses algorithms to help its retail clients deliver relevant digital advertising campaigns to potential customers.
The company is headquartered in Poland and has nearly 1,500 clients worldwide including Adidas, Trivago, Orange and Walmart. It employs 400 people across 20 offices.
Cinven’s investment will be used to help RTB House further expansion internationally, continue investing in technology and make acquisitions as part of a buy and build strategy.
Robert Dyczkowski and Bartłomiej Romanski, CEO and CTO of RTB House, said: “We are delighted to be working with Cinven. The team’s expertise in the TMT sector, as well as Cinven’s clear ability of working with companies to internationalise their businesses, will immensely benefit RTB House.”
Chris Good, Partner at Cinven, added: “RTB House is a very exciting business that has demonstrated significant growth, has a strong blue-chip client base, and impressive market-leading technology.”