Private equity firm Livingbridge has invested in Brainlabs, a data-led marketing firm.
Brainlabs was founded in 2012 by its CEO Daniel Gilbert, who left Google to start the business in his parents’ attic. It provides marketing services to brands such as Formula 1 and TUI and has grown organically from one person to 240 people in the space of seven years.
Brainlabs is headquartered in London and in 2017 opened a US office in Texas.
The investment by Livingbridge will be used to help Brainlabs grow through acquisition. It will target businesses with expertise in SEO, content, production, data, and email to add to its performance marketing capability.
Daniel Gilbert, CEO of Brainlabs, said: "Our plan for the next five years is to build the biggest and best marketing agency in the UK. Having met most mid-market PE firms it was clear to me that Livingbridge stood apart in their understanding of our sector, their ambitions for our business, and their track record of success as a firm."
Matt Upton at Livingbridge, added: "Brainlabs is a remarkable agency and an example of a robust British business which has grown from the strong UK business ecosystem, with an exciting future ahead."