Private equity firm Privet Capital has sold toy company Vivid to Goliath, a toy and game business.
Vivid is based in Guildford and sells branded toys, games and arts & crafts to major retailers in the UK, Europe and the US and over 60 countries worldwide. Its products include well-known brands such as Crayola, Moshi Monsters, Thunderbirds and Bratz Dolls.
Vivid has a long-standing relationship with Goliath, having acted as a distributor for its products for the past four years. The deal was completed in an off-market transaction.
Under Privet’s ownership Vivid has modernised its systems and operations and bought in Tony Hicks as CEO in 2017.
Steven Keating, Founder and Managing Partner at Privet Capital said: “This is an exciting deal that makes sense for both parties. Vivid will benefit both from Goliath’s scale and its existing understanding of the company, a result of the longstanding relationship between the two businesses, whilst Goliath will instantly gain a substantial presence in a new market.”