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  • Rutland backs pet treats and accessories firm Armitage Pet Care

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    Rutland backs pet treats and accessories firm Armitage Pet Care

  • Private equity firm Rutland Partners has acquired Armitage Pet Care, which makes and sells pet treats and accessories in the UK.


    Armitage Pet Care has a manufacturing and distribution base in Colwick near Nottingham and supplies over 2,000 products for dogs, cats, small domestic pets, birds and fish, which are sold in major supermarkets and specialist retailers.


    The business was granted a Royal Warrant in 1976 and its brands include “Goodboy”, a dog treats brand. Its turnover is currently around £45 million.


    Rutland’s investment will be used to grow the company through investment in its brands, new product development and IT systems.


    The acquisition of Armitage represents the sixth investment from Rutland Fund III and the third this year, following on from its investments in Omar Group and Aston Barclay.


    Ben Slatter, Partner at Rutland, said: "We are delighted to have completed our investment in Armitage. The business has built a strong position in a growing market and is well positioned for future growth. We are looking forward to supporting the management team and working with them to further develop the business over the coming years."


    Paul Bousfield, CEO of Armitage, added: "We are proud of developing Armitage into a high-quality treats and accessories business that has significantly changed the shape of the pet category. We are delighted to be partnering with Rutland who we are confident will be able to support us in our ambitious plans for the next phase of growth."


  • 13/09/2017

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