Workwear specialist firm 7days, which is backed by private equity firm Silverfleet Capital, has acquired Danish company Praxis.
Praxis specialises in designing and producing clothing for medical professionals, including tunics, polo shirts, trousers and shoes. The business was founded in 1995 and is headquartered in Herning, the textile capital of Denmark.
7days supplies specialist workwear to the healthcare sector, particularly clothing and accessories for medical and dentistry practices in Germany, Austria, Switzerland, France, Belgium and the Netherlands. The business was founded in 1999 and is based in Germany. Silverfleet backed the business at the beginning of 2018 to support its European expansion.
Both businesses market their products through catalogues and online.
Joachim Braun, Partner at Silverfleet Capital with responsibility for its investment in 7days, said: “Their very similar specialism, strategy and corporate philosophy make 7days and Praxis ideal partners. Both stand for high-quality materials and workmanship providing maximum comfort for an attractive price-performance ratio.”
Carsten Meyer and Ulrich Dölken, Co-managing Directors of 7days, added: “In Praxis we have found the perfect partner for entering the Nordic market. We are now an important step closer to achieving our goal of expanding our market leadership in Europe.”