Private equity firm YFM Equity Partners has invested £3.6 million into Wooshii, a video agency.
Wooshii provides fast-turnaround digital content for clients, which include Coca-Cola, Microsoft and Booking.com.
YFM’s investment will be used to support the continued growth of the business, with Wooshii planning to strengthen its team in the UK, the US and across Europe.
Colin Granger at YFM said: “Wooshii have successfully built a decentralised video production model that solves the key issues facing corporates today with a growing demand for content across a global market. We’ve been hugely impressed with management’s vision and the quality creative network and technology platform that the business has created.”
Fergus Dyer-Smith, founder and CEO of Wooshii, added: “It’s a really exciting time for Wooshii, and the funding from YFM will allow the business to capitalise on the huge opportunity that lies ahead.