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Bridgepoint invests in Itsu

June 22, 2021

Bridgepoint has invested in itsu, an Asian-inspired food brand.

In response to increasing demand for healthier eating, the new partnership between itsu and Bridgepoint allows further growth for itsu, including 100 new outlets, creating 2,000 new jobs in the U.K. alone within the next 5 years.

itsu‘s founder, Julian Metcalfe, said: “We are thrilled to be teaming up with Bridgepoint again after our success together at Pret a Manger during the dynamic 2008-2018 era. We’ve spent months in lockdown working with them to ensure itsu will be well-funded for long-term growth. Never before has enjoying healthy, nutritious food been so uppermost in customers minds. This is what itsu does beautifully for about £7 per head.”

Benoit Alteirac, partner of Bridgepoint, added: “We see a global opportunity for itsu. Their standout offer is an exciting and contemporary attitude to healthy and nutritious food with nearly 40% of it being plant-based. Itsu combines affordable, convenient, and fresh food with an outstanding operational model coupled with deep-rooted brand values. We recognize their time is now and their ambition, goals and purpose are so relevant in this post pandemic era.”

 

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