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BGF exits Chase Distillery

October 28, 2020

BGF exits Chase Distillery, the owner of Chase GB Gin and Chase Original Potato Vodka, after Diageo has reached an agreement to acquire the spirits portfolio.

BGF acquired a minority stake in the business in 2017, to support the company’s vision of building a globally recognised brand. Headquartered in Hereford, Chase Distillery is a family-owned business that produces sustainable spirits. Founded by entrepreneur William Chase, the spirits portfolio is distilled from scratch using British-grown potatoes, apples and all-natural botanicals on the Chase Farm.

Gurinder Sunner, head of BGF’s Midlands office, said: “We’ve thoroughly enjoyed working with William and the wider team at Chase Distillery. As a British, family-owned business, they have developed a premium product and brand that resonates with its consumers and have been steadfast in their vision for the future. The business understands the necessity of quality and care in crafting high-end spirits in a competitive market and our investment has helped to facilitate growth – both in the UK and internationally.”

Andrew Carter, Managing Director at Chase Distillery, added: “We’re excited to be joining the Diageo family. We’ve grown rapidly over the last three years and this acquisition marks the next step on the journey of the brand. BGF’s investment played a key role in getting us to this position. They’ve been a supportive backer and their help and expertise has helped to guide the team as we’ve grown internationally and expanded our market reach.”

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