April 7, 2021
Horizon Capital has acquired The Marketing Practice, an independent B2B agency.
The Marketing Practice offers account-based marketing and demand generation, working with global technology clients. The company employs 180 people with offices in Oxford, Seattle, Munich and Sydney.
Matt Harper, CEO of The Marketing Practice, said: “Now is the time for our brand of B2B marketing that creates growth today and in the long term. Horizon Capital’s investment is a huge vote of confidence in the relationships we have with our clients and the ability of our team. Our vision is to strengthen these foundations and harness developments in data and technology to deliver even better outcomes for our clients. Horizon Capital is the perfect partner to help us navigate this journey. Their proven track record and specialist expertise in the B2B technology sector makes them a natural fit for our business.”
Luke Kingston, Partner at Horizon Capital, added: “We are delighted to be partnering with The Marketing Practice. We identified the business as a leading operator which has demonstrated enviable levels of growth, both in the UK and international markets, underpinned by expansion in the B2B demand generation and ABM services sector. We look forward to supporting Matt and his talented management team on the next phase of their growth journey.”