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Carlyle acquires Beautycounter

April 14, 2021

Carlyle has acquired Beautycounter, a digitally native, clean beauty brand.

Beautycounter launched in 2013,  with efforts to lead in the ingredient innovation and transparency, having introduced The Never List™ to ensure 1,800 questionable or potentially harmful ingredients are never used in its product formulations.

Gregg Renfrew, Beautycounter Founder and CEO, said: “In 2013, I launched Beautycounter with the simple mission to get safer products into the hands of everyone. Today marks an exciting and important milestone for our company and I am so proud to partner with Carlyle as we continue to work toward achieving that mission. I have long admired Jay and the team at Carlyle for their experience working with brands at the intersection of cultural relevance and consumer demand and believe that our combined vision will be instrumental in accelerating Beautycounter as the leader in clean beauty, and in the beauty industry as a whole.”

Jay Sammons, Head of Global Consumer, Media & Retail, The Carlyle Group, added: “We are so excited to partner with Gregg and her outstanding executive team to support Beautycounter’s movement to bring safer products to consumers. Beautycounter is a pioneer and leader in the fast-growing clean beauty industry, and we see an opportunity to support a talented, founder-led team in amplifying the brand’s mission to change beauty forever.”

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