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November 25th, 2021
Unilever has agreed to sell its global tea business, ekaterra, to CVC Capital Partners.
ekaterra is the world's leading tea business, with a portfolio of 34 brands including Lipton, PG tips, Pukka, T2 and TAZO®. The business generated revenues of around €2 billion in 2020.
Alan Jope, CEO of Unilever said: "The evolution of our portfolio into higher growth spaces is an important part of our growth strategy for Unilever. Our decision to sell ekaterra demonstrates further progress in delivering against our plans. We are proud of the place that our Tea business has in our company's history. We look forward to seeing ekaterra, with its strong brands and global footprint, prosper under CVC Fund VIII's ownership. I would like to thank our Tea colleagues around the world for their passion and commitment to our Tea business and wish them well for the future."
Pev Hooper, Managing Partner at CVC Capital Partners, added: "ekaterra is a great business, built on strong foundations of leading brands and a purpose-driven approach to its products, people and communities. ekaterra is well positioned in an attractive market to accelerate its future growth, and to lead the category's sustainable development. We look forward to working with the team to realise ekaterra's full potential."
John Davison, CEO of ekaterra, said: "ekaterra is a strong business with positive momentum and has an exciting future ahead under the new ownership of CVC Fund VIII. We look forward to the next stage of our journey as the world's leading Tea business."
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