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Endless acquires Hovis

November 6th, 2020

Endless acquires Hovis

Endless has acquired Hovis, an iconic British 134-year-old bakery brand.

Hovis is a consumer bread brand, headquartered in High Wycombe. The business employs circa. 2,700 people and operates eight bakery sites, its own flour mill and a distribution network spanning the UK and Northern Ireland.

Nish Kankiwala, Chief Executive Officer at Hovis, said: "We are delighted to announce this agreement with Endless today. Based on our extensive engagement with Endless over the past several months, it became clear that both parties share a commitment to customers and colleagues and for building on Hovis’ heritage by investing in growing both the brand and product range. This shared vision makes Endless the best shareholder to support our ambitious plans. The acquisition will help drive our strategy for growth by bringing both strategic and operational value to Hovis. We are looking forward to working together to execute this strategy and to delivering the next phase of growth."

Francesco Santinon, Partner at Endless, added: “Hovis is the instantly recognisable British bread brand with a strong and established heritage. We were extremely impressed by the management team and have great confidence in supporting and investing in its future as Hovis looks to achieve further expansion within the bakery category.”

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