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Graphite Capital acquires Wonderbly

July 28th, 2021

Graphite Capital acquires Wonderbly

Graphite Capital has acquired Wonderbly, a publishing platform for personalised children’s books.

As a digital, direct-to-consumer publisher, Wonderbly sells its books in more than 150 countries. The company sold more than one million books in 2020. Today they produce a range of 44 personalised children's books. Wonderbly’ has a fully integrated approach to creating, selling, marketing and manufacturing its books. The business has developed proprietary software that enables it to render personalised images and manage orders from customers across the world with short delivery times.

Asi Sharabi, Chief Executive of Wonderbly, said: "We have been talking to Graphite for several years and, when it came to finding our next partners, they were top of our list. We were impressed by the experience of their team, their expertise in brand development and their shared vision for our future. We look forward to working with them on the next stage of our journey."

Omar Kayat, Graphite senior partner, added: ‘Wonderbly has a talented management team which, in a short space of time, has built a high-quality business with a worldwide footprint and market-leading technology. We will work with Asi and his team to develop further corporate partnerships and expand Wonderbly into a broader digital media and technology company.’


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