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NorthEdge exits video game technology firm Cubic Motion to Epic Games

March 13th, 2020

NorthEdge exits video game technology firm Cubic Motion to Epic Games

Private equity firm NorthEdge Capital has sold video game technology provider Cubic Motion to Epic Games.

Cubic Motion is a provider of automated performance-driven facial animation technology and services for video games, film, broadcast, and immersive experiences.

Its facial animation technology has also been used in the production of video games including Sony Interactive Entertainment’s ‘God of War’ and Insomniac Games’ ‘Marvel’s Spider-Man’.

NorthEdge initially invested in Cubic Motion in September 2017 and since then the business has expanded into US markets with a permanent presence in Los Angeles and moved into new headquarters at Manchester Science Park.

Dr Gareth Edwards, CEO of Cubic Motion, said: “Following our highly successful partnership with NorthEdge, we are delighted to be joining Epic Games and look forward with excitement to this next chapter in our story.”

George Potts, Investment Director at NorthEdge Capital, added: “Three years ago, we were hugely impressed by Cubic Motion’s demonstration at SIGGRAPH Real-Time Live! We completed a growth capital investment shortly thereafter, and our partnership has enabled Cubic’s research team to drive forward their unique ‘analysis-by-synthesis’ approach to computer vision.”


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