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Oakley Capital exits classified ads firm atHome to Mayfair Equity Partners

February 26th, 2020

Oakley Capital exits classified ads firm atHome to Mayfair Equity Partners

Private equity firm Oakley Capital has sold a majority stake in online classifieds and mortgage broking business atHome to Mayfair Equity Partners.

atHome was founded in 2001 and is based in Luxembourg where it operates the real estate and auto websites and, as well as atHomeFinance.

Oakley Capital originally invested in atHome in 2017 as part of the acquisition of a portfolio of classifieds businesses, which comprised in Italy and in Luxembourg.

Since then atHome has expanded into mortgage broking and automotive classifieds through bolt-on acquisitions and its EBITDA has increased by over 80%.

Peter Dubens, Managing Partner at Oakley Capital, said: “We would like to thank Soufiane Saadi and his team for their hard work in developing the atHome Group over the past three years.”

Soufiane Saadi, COO of atHome, said: “Consumers across the European market are seeking swift and insightful information and services. With Oakley’s support we have been able to develop a market leading business. We are delighted to count Mayfair as our newest partner to assist us as we explore new and exciting opportunities to take our business to the next level.”

Daniel Sasaki, Managing Partner at Mayfair Equity Partners, added: “Soufiane Saadi and his team have built a market leading business that caters to every stage of the property and auto lifecycle. By providing the most comprehensive platforms for both property and auto, as well as real estate agents and car dealers in Luxembourg, coupled with its specialist financial services offering, atHome is well positioned to continue its successful expansion.”




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