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Palamon Capital Partners sells Feelunique to Sephora

July 26th, 2021

Palamon Capital Partners sells Feelunique to Sephora

Palamon Capital Partners has agreed to sell Feelunique to Sephora, global omnichannel Prestige Beauty retailer owned by LVMH Moët Hennessy Louis Vuitton, a luxury products group.

Headquartered in London, Feelunique is an online retailer of prestige beauty products in the UK, offering its 1.3 million active customers a range of 35,000 products from more than 800 established luxury, niche, independent and challenger brands.

Sarah Miles, CEO of Feelunique, said, “We are delighted to join forces with Sephora, whose Prestige positioning is the perfect fit for our prestige brand offering. With the support of Palamon and its co-investors we have created a renowned online player in UK beauty at the forefront of a significant market opportunity. With the new strategic backing and resources of a global retail group we are truly excited about the prospects for Feelunique to accelerate its growth.”

Louis Elson, Managing Partner at Palamon, said, “In Feelunique we have built on the great work of the founders to create one of the market leaders in online beauty retail at a time when the importance of the digital commerce channel to global distributors has never been greater. We are therefore delighted with this strategic sale to Sephora. Our thanks go to Sarah and her team who worked so hard to put the Company on a profitable and rapid growth trajectory ahead of the restrictive lockdowns and then so successfully responded to capture the surge in demand for its unique online offering.”

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